William Birks
product creative
I design and build product lines with depth, connecting brands who love what they make with people who love what they buy.
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About
Hi, I'm Will Birks,
creative product leader.
I’ve worked with a variety of brands and categories, ensuring that products not only delight the owner but align with business strategy. I can seamlessly operate across all stages of a product line lifecycle - from leadership to being on the tools, incorporating 20 years experience to build genuine depth and execute to commercial goals.
I have dual - lane expertise sets across physical and digital spaces, and across product and brand/marketing. I balance focus to meet client needs. My first love is authentic brands in action sports and outdoor, joined by a passion in recent years for game changing finance tech disruptors.
(20+ years of experience)
(Proficient user of AI)
(Startup founder)
(UTS B. Industrial Design)
Experience
2022
Current
Founder
Amasa
2020
2022
Product Director
O'Neill APAC
2016
2020
Design & Product Manager
O'Neill APAC
2012
2016
Consultant
Freelance Era
2010
2012
Design & Product Manager
Nike ( Hurley )
2008
2010
Product Designer
Surf Hardware / FCS
2005
2008
Global Boardshorts Designer
Rip Curl